IMT Centre For Distance Learing Ghaziabad
- Programmes offered by IMT CDL are approved by AICTE.
Programme Highlights
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This programme covers various aspects related to Marketing Management, Marketing Research and Advertising. The program covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation’s competitive advantage depends on key strategic decisions. This programme gives decision-makers a strong foundation in marketing concepts and skills.
Programme Educational Objectives
The objectives of the PGDM (Executive) programme are to:
- Foster ethical leadership and management competencies leading to resilience and community engagement.
- Develop a human centric culture focusing on continuous learning, entrepreneurship, and professional development.
- Equip with the skills and technological acumen necessary for innovation and capitalizing on sustainable business opportunities.
- Facilitate the development of analytical skills for evidence-based decision-making.
Eligibility
Bachelor’s Degree in any discipline from any recognised University + 5 years of full-time work experience after graduation.
Duration
Duration of the Programme is fifteen (15) months.
Curriculum
This programme structure is applicable for students enrolled in the current session.
Foundation Courses & Campus Workshops
| Foundation Courses | ||
|---|---|---|
| Course Name | Credits | |
| 1. | Basics of Accounting | Non Credit |
| 2. | Basics of Communication | Non Credit |
| 3. | Basics of Management | Non Credit |
| 4. | Basics of Business Statistics | Non Credit |
| Campus Workshops (Optional) # | |||
|---|---|---|---|
| Workshop Title | Mode | Credits | |
| 1. | Emotional Intelligence | Offline | Non Credit |
| 2. | Innovation & Design Thinking | Offline | Non Credit |
Semester - I to Semester - II Courses
Total Programme Credits: 56
Note: The diploma will be awarded in the chosen specialisation.
Elective Courses
Focus Area
Business Analytics & Data Science
Business Analytics & Data Science
| Specialisation – Business Analytics | ||
|---|---|---|
| # | Course Name | |
| 1. | Data Science | |
| 2. | Data Mining for Business Analytics | |
| 3. | Marketing Analytics | |
| 4. | Risk Analytics | |
| 5. | HR Analytics | |
| 6. | Predictive Modelling | |
| 7. | Business Simulation | |
| 8. | Notified MOOC | |
Skill Enhancement Courses
These workshops aim to enhance practical skills by providing hands-on-training for building competency of the learners. Students can opt for the masterclass / workshops on topics specified below. These workshops are non-credit in nature. Certificate of participation will be awarded to all attendees.
Workshops Offered
- ExcelLerate: Mastering Business Insights with Excel.
- TalkMastery: Unleashing Managerial Communication Brilliance.
- IntelliGen: Merging intelligence with generation to highlight the enhanced cognitive abilities of this AI era.
- Data Analysis Software – Python / R / Jamovi.
- Negotiation Skills
Value Addition Courses
These courses are designed to develop capacities that promote psycho-social well-being and sound ethical grounding. Students can opt for the masterclass / workshops on topics specified below. These courses are non-credit in nature. Certificate of participation will be awarded to all attendees.
Courses/Workshops Offered
- Universal Human Values
- CyberSafe: Strengthening Your Digital Defences
- Communicate & Conquer: Managerial Magic Unleashed.
Disclaimer
- All policies, rules, regulations, fee structure, curriculum, facilities, etc. are subject to change and shall be binding on all the students.
- Any dispute is subject to the jurisdiction of Ghaziabad court only.
Disclaimer - Programme Structure and Curriculum is subject to change at the discretion of IMT CDL and as per the directives issued by regulator.
CURRICULUM
This programme structure is applicable for students enrolled in the current session.| Foundation Courses | ||
|---|---|---|
| S. No. | Course Name | Credits |
| 1 | Basics of Accounting | Non Credit |
| 2 | Basics of Communication | Non Credit |
| 3 | Basics of Management | Non Credit |
| Semester – I | ||
|---|---|---|
| S. No. | Course Name | Credits |
| 1 | Principle of Economics | 4 |
| 2 | Management Accounting | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Statistics | 4 |
| 5 | Managerial Communication | 4 |
| 6 | Strategic Management | 4 |
| Semester – II | ||
| S. No. | Course Name | Credits |
| 1 | Financial Management | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Operations and Supply Chain Management | 4 |
| 4 | Elective-I | 4 |
| 5 | Elective-II | 4 |
| 6 | Elective-III | 4 |
| 7 | Elective-IV | 4 |
| Project Term – 3 Months | ||
| S. No. | Course Name | Credits |
| 1 | Project | 4 |
| Total Programme Credits: 56 Credits. | ||
List Of Electives
| Area of Specialization – Business Analytics | ||
|---|---|---|
| S. No. | Elective Courses | Credits |
| 1 | Data Mining for Business Analytics | 4 |
| 2 | Marketing Analytics | 4 |
| 3 | Risk Analytics | 4 |
| 4 | HR Analytics | 4 |
| 5 | Predictive Modelling | 4 |
| 6 | Business Simulation | 4 |
| 7 | Data Science | 4 |
| View Table of Contents | ||
FEE STRUCTURE
| PGDM (Executive) Programme | Semester-1 | Semester-2 | Total Fee |
|---|---|---|---|
| Academic Fee | 55,000 | 55,000 | 1,10,000 |
| Total Fee | 55,000 | 55,000 | 1,10,000 |
- Exam Fee, Project Fee & Alumni Portal Registration Fee is additional.
- A concession of Rs. 10,000/- will be given if fee is paid in single instalment.
Payment Schedule
The fee for all the programmes is payable at the beginning of every semester. Study material would be sent only after the fee is received by IMT CDL. Failure to deposit the fee would debar the candidate from attending Online/Offline Learning Sessions (OLS) and continued failure would result in getting debarred from the programmes. The students are required to ensure timely payment of the fee.
Note:
- Every student is expected to pay semester-wise fee in January and July every year for the entire programme duration. If a student does not pay the fee payable in the concerned semester by the prescribed date the student will have to pay the fee along with a fine of Rs. 2500.
- There is an additional Exam Fee for International Location. If a student is appearing for exam at an International location, then a fee of Rs. 2500 per exam has to be paid for each exam.
Mode of Payments
Payment through Demand Draft
Payments are accepted through Demand Draft, in favour of IMT CDL, payable at Delhi. The draft may be couriered to IMT CDL Ghaziabad, Head Office.
Online Payment
Students can deposit all types of fees through online mode also.
Scholarship
- Scholarship shall be given to serving/retired defense personnel (Army, Air Force and Navy personnel only), SC/ST, War Widows and Handicapped Candidates in the case of the PGDM and PGCM only.
- Category for scholarship once indicated in the admission form shall not be allowed to be changed
Application Forms, duly completed, may also be sent to:
Coordinator – Admissions
IMT-Centre for Distance Learning,
A-16, Site-3, UPSIDC Industrial Area, Meerut Road, Ghaziabad – 201 003
Note:
Students are advised not to submit any fee payment through cash.
General Information
- All policies, rules, regulations, fee structure, syllabus, facilities, etc. are subject to review and change from time to time as per requirement. The changed policies, rules, etc. shall be binding on all the students.
- Any dispute is subject to the jurisdiction of Ghaziabad court only.
- IMT CDL reserves the right to change fee structure from time to time. The revised fee would be applicable to all the students.
ASSESSMENT
Evaluation
IMT CDL evaluation system has two components: Assignment (30 marks) and End Term Examination (70 marks). The student has to submit the assignments during the semester while examinations will be held at the end of semester. The examination will be held at designated centres.
Examinations
The End-Term Examination (ETE) is held at the end of every semester.
Components of ETE:
The following components will comprise the ETE for each course:
– Analytical and conceptual comprehension through multiple choice questions.
– Case or problem-solving exercises.
Assignments
Assignments are a very important aspect of the assessment system and an excellent tool for continuous evaluation. Two Assignments are conducted during the semester for each course. The assignments get activated in the student information system during the semester as per announced timelines. Students have to mandatorily submit their assignments before the commencement of the End-Term Examination.
Weightage: Assignment (30 marks) and End Term Examination (70 marks)
Passing criteria:
- To be declared as ‘Pass’ in a course a student should secure 40% marks in aggregate (Assignments and ETE combined) with minimum 25 marks in ETE.
- Student has to attempt two assignments of 15 marks each for each course. No minimum marks are to be secured in assignment to be declared as ‘Pass’ in a course.
- Project is to be submitted by the student in final semester in Two Year PGDM and 15 months PGDM (Executive) programme. The student should secure minimum 40% marks in Project Work in order to be declared as ‘Pass’.
- In PGCM programme, student has to appear for comprehensive Viva Voce in the final semester. The student should secure minimum 40% marks in Viva Voce in order to be declared as ‘Pass’.
Scholastic achievement
- Pass with Distinction: Students with an aggregate percentage of 75% marks or above
- Pass with 1st Division: Students with an aggregate percentage of 60% marks
- Pass: Students with an aggregate percentage of below 60% marks and up to 40% marks
- Students aggregating less than 40% marks are not eligible for award of Diploma/Certificate.